Beauty Price Index

With the rise of online marketplaces, shopping has quickly become a global activity. At Linio, we are proud to serve customers from several countries as a main online retailer for a variety of products. To stay competitive, we’re constantly trying to stay on top of price fluctuations in many world industries, including the ever-growing beauty industry. We created the 2017 Beauty Price Index to help both our team and our customers understand where in the world cosmetic products and services are the most affordable.

For 50 countries, we researched average prices of several in-demand beauty services, cosmetic procedures, and top brand-name beauty products. The prices collected represent the full retail prices, not including shipping, from country-wide outlets. The list was ranked by the sum of three categories for each country, with the top-scoring country representing where products and services are most affordable overall.

“From perfume to pedicures, people want to look and feel good. At Linio, we believe that a little pampering shouldn’t cost an arm and a leg. We hope this research inspires people to be smart with their money and use online marketplaces to their advantage,” says Andreas Mjelde, CEO at Linio.

Clustered at the top of the Index were several Asian and Latin American countries, with Vietnam as the overall most affordable country for beauty products and services. At the other end of the scale were regions with high costs of living, including Northern Europe, Australia, and the USA. Venezuela, due to the country’s inflation crisis and the exchange rate from the Venezuelan bolívar to the US dollar, was found as the most expensive country overall.

50 countries
10 countries Latin America
33 cities Latin America
Top 4 cities
1 Vietnam $ 6.60 $ 3.52 $ 11.00 $ 6.73 $ 3.51 $ 5.00 $ 947 $ 2227 $ 20.66 $ 15.42 $ 30.84 $ 7.40 $ 7.27 $ 113.15 $ 6.56 $ 7.23
2 India $ 8.85 $ 2.32 $ 9.32 $ 13.50 $ 2.72 $ 7.00 $ 1300 $ 1650 $ 14.36 $ 45.80 $ 43.43 $ 9.32 $ 6.10 $ 86.83 $ 6.99 $ 8.34
3 South Africa $ 9.58 $ 2.95 $ 11.79 $ 11.81 $ 10.00 $ 6.00 $ 3487 $ 4187 $ 26.16 $ 32.49 $ 22.81 $ 7.10 $ 11.96 $ 59.84 $ 4.86 $ 10.09
4 Thailand $ 16.38 $ 4.12 $ 14.38 $ 8.94 $ 4.81 $ 5.50 $ 1309 $ 2610 $ 42.05 $ 20.30 $ 44.36 $ 11.57 $ 4.32 $ 92.78 $ 8.67 $ 11.30
5 Egypt $ 8.28 $ 1.93 $ 5.81 $ 5.25 $ 2.49 $ 7.50 $ 1862 $ 2447 $ 37.90 $ 34.23 $ 82.81 $ 5.52 $ 4.97 $ 65.77 $ 3.31 $ 8.83
6 Czech Republic $ 21.19 $ 6.11 $ 25.50 $ 25.58 $ 14.00 $ 8.75 $ 776 $ 2632 $ 25.04 $ 29.87 $ 44.67 $ 6.65 $ 8.32 $ 56.90 $ 9.58 $ 9.40
7 Colombia $ 4.00 $ 4.20 $ 7.00 $ 9.13 $ 5.87 $ 7.00 $ 1950 $ 3000 $ 48.64 $ 42.04 $ 62.53 $ 6.94 $ 10.42 $ 68.49 $ 8.68 $ 26.07
8 Panama $ 13.89 $ 4.20 $ 9.78 $ 17.32 $ 9.15 $ 7.75 $ 3000 $ 3700 $ 38.44 $ 40.87 $ 59.82 $ 7.45 $ 8.54 $ 53.53 $ 6.98 $ 13.74
9 Malaysia $ 12.68 $ 6.92 $ 15.68 $ 15.16 $ 6.70 $ 5.90 $ 2140 $ 4796 $ 27.44 $ 47.26 $ 48.42 $ 9.20 $ 16.37 $ 64.48 $ 30.66 $ 20.29
10 Mexico $ 5.50 $ 4.50 $ 9.00 $ 14.14 $ 6.99 $ 6.75 $ 2205 $ 2754 $ 50.53 $ 56.78 $ 64.04 $ 21.37 $ 9.93 $ 74.82 $ 7.74 $ 6.67
11 Argentina $ 12.00 $ 7.50 $ 10.00 $ 23.37 $ 7.04 $ 7.50 $ 1417 $ 2220 $ 40.12 $ 40.98 $ 70.01 $ 8.72 $ 28.51 $ 77.05 $ 10.80 $ 8.38
12 Costa Rica $ 15.78 $ 4.30 $ 9.82 $ 14.61 $ 7.13 $ 8.50 $ 2800 $ 3700 $ 42.50 $ 38.14 $ 68.29 $ 8.20 $ 9.77 $ 69.15 $ 7.53 $ 14.55
13 Portugal $ 15.09 $ 5.52 $ 13.04 $ 27.03 $ 10.50 $ 9.00 $ 3702 $ 4444 $ 30.14 $ 44.94 $ 50.45 $ 6.21 $ 9.83 $ 55.42 $ 8.73 $ 12.02
14 Poland $ 29.63 $ 6.44 $ 25.48 $ 23.73 $ 8.00 $ 7.00 $ 2083 $ 3096 $ 41.99 $ 39.30 $ 71.77 $ 7.23 $ 15.84 $ 54.33 $ 11.87 $ 13.19
15 Ecuador $ 11.00 $ 4.98 $ 12.28 $ 11.32 $ 5.72 $ 8.00 $ 796 $ 1985 $ 47.68 $ 53.12 $ 85.42 $ 10.89 $ 20.11 $ 75.75 $ 14.19 $ 12.02
16 Uruaguay $ 13.40 $ 5.56 $ 10.89 $ 15.48 $ 7.50 $ 9.00 $ 1703 $ 3010 $ 39.54 $ 42.01 $ 63.60 $ 8.37 $ 8.18 $ 100.40 $ 6.48 $ 15.67
17 Turkey $ 15.50 $ 6.40 $ 18.21 $ 21.37 $ 7.50 $ 8.50 $ 2521 $ 2580 $ 37.14 $ 41.42 $ 60.87 $ 4.30 $ 8.34 $ 98.15 $ 6.56 $ 15.31
18 Peru $ 6.90 $ 5.00 $ 11.50 $ 12.42 $ 5.33 $ 7.50 $ 978 $ 3245 $ 58.78 $ 54.80 $ 90.60 $ 8.91 $ 29.08 $ 55.05 $ 15.31 $ 11.94
19 China $ 13.04 $ 6.52 $ 19.55 $ 13.10 $ 14.40 $ 10.50 $ 1753 $ 1850 $ 46.45 $ 32.65 $ 59.58 $ 9.50 $ 10.16 $ 90.68 $ 7.77 $ 11.88
20 Brazil $ 14.78 $ 5.80 $ 11.02 $ 40.89 $ 10.50 $ 8.00 $ 1489 $ 2645 $ 47.65 $ 51.80 $ 62.31 $ 7.17 $ 8.28 $ 81.60 $ 6.93 $ 13.31
21 Guatemala $ 12.00 $ 4.79 $ 8.32 $ 13.08 $ 6.90 $ 8.30 $ 2750 $ 4300 $ 39.69 $ 34.10 $ 65.33 $ 8.25 $ 17.69 $ 92.61 $ 10.23 $ 16.23
22 Spain $ 38.61 $ 7.02 $ 16.88 $ 27.03 $ 15.50 $ 9.50 $ 3151 $ 4703 $ 27.13 $ 37.65 $ 55.35 $ 6.98 $ 10.10 $ 56.54 $ 6.21 $ 13.23
23 Chile $ 16.89 $ 5.11 $ 11.00 $ 17.89 $ 10.00 $ 8.25 $ 4306 $ 5201 $ 43.08 $ 40.04 $ 69.84 $ 7.98 $ 10.41 $ 75.15 $ 5.93 $ 10.39
24 Croatia $ 25.79 $ 7.78 $ 17.78 $ 14.48 $ 7.50 $ 8.50 $ 3293 $ 4270 $ 40.09 $ 44.56 $ 72.88 $ 5.97 $ 14.76 $ 64.32 $ 14.16 $ 13.26
25 Israel $ 27.69 $ 8.31 $ 23.92 $ 55.92 $ 15.00 $ 7.50 $ 3177 $ 4250 $ 36.17 $ 35.90 $ 47.87 $ 5.57 $ 13.91 $ 83.53 $ 9.74 $ 9.18
26 South Korea $ 44.09 $ 21.20 $ 66.14 $ 15.64 $ 13.70 $ 5.50 $ 4000 $ 5832 $ 42.51 $ 24.01 $ 43.66 $ 6.23 $ 9.16 $ 56.39 $ 8.89 $ 32.46
27 Italy $ 31.40 $ 7.13 $ 29.51 $ 48.65 $ 17.00 $ 12.00 $ 3800 $ 4534 $ 24.33 $ 37.50 $ 33.88 $ 6.95 $ 8.65 $ 51.32 $ 7.85 $ 13.05
28 Germany $ 27.37 $ 8.76 $ 26.28 $ 43.97 $ 21.20 $ 11.75 $ 3398 $ 5713 $ 24.11 $ 26.96 $ 37.77 $ 13.35 $ 13.35 $ 55.74 $ 7.92 $ 9.24
29 Belgium $ 38.50 $ 7.15 $ 27.25 $ 43.97 $ 23.00 $ 10.50 $ 3505 $ 2574 $ 33.61 $ 36.70 $ 48.79 $ 14.95 $ 17.16 $ 57.43 $ 11.64 $ 12.13
30 Netherlands $ 33.10 $ 8.70 $ 25.88 $ 49.37 $ 22.00 $ 11.00 $ 2956 $ 3791 $ 33.17 $ 36.55 $ 49.84 $ 14.95 $ 11.02 $ 60.70 $ 9.92 $ 13.23
31 Russia $ 18.87 $ 13.72 $ 17.15 $ 41.00 $ 12.13 $ 7.50 $ 3021 $ 4037 $ 53.42 $ 57.83 $ 57.38 $ 6.30 $ 7.52 $ 110.63 $ 6.14 $ 12.94
32 Canada $ 32.82 $ 7.29 $ 29.16 $ 26.31 $ 18.20 $ 15.00 $ 4744 $ 6499 $ 27.01 $ 19.69 $ 37.95 $ 6.20 $ 6.20 $ 53.70 $ 5.47 $ 6.02
33 France $ 31.98 $ 8.23 $ 25.17 $ 48.26 $ 24.00 $ 12.00 $ 3398 $ 4902 $ 33.65 $ 38.20 $ 44.28 $ 6.96 $ 11.19 $ 58.52 $ 6.89 $ 12.18
34 Austria $ 41.40 $ 7.23 $ 30.53 $ 48.65 $ 22.00 $ 8.25 $ 4987 $ 6347 $ 39.84 $ 38.73 $ 65.33 $ 7.11 $ 13.24 $ 56.40 $ 7.15 $ 11.65
35 Ireland $ 29.12 $ 8.62 $ 28.37 $ 43.25 $ 15.00 $ 10.25 $ 5055 $ 6155 $ 36.05 $ 37.13 $ 65.55 $ 9.82 $ 13.10 $ 53.11 $ 17.48 $ 15.30
36 UK $ 52.50 $ 12.96 $ 35.00 $ 49.34 $ 18.50 $ 10.50 $ 4528 $ 5805 $ 34.77 $ 41.13 $ 48.64 $ 7.72 $ 9.01 $ 63.12 $ 7.72 $ 11.58
37 UAE $ 43.56 $ 8.17 $ 21.78 $ 43.11 $ 18.00 $ 8.50 $ 5566 $ 7050 $ 37.84 $ 53.09 $ 37.23 $ 12.52 $ 16.61 $ 104.30 $ 2.45 $ 4.63
38 New Zealand $ 20.82 $ 13.88 $ 35.02 $ 35.94 $ 18.00 $ 13.80 $ 7080 $ 8673 $ 19.84 $ 27.36 $ 35.59 $ 8.21 $ 17.11 $ 75.17 $ 8.20 $ 9.24
39 Luxembourg $ 43.47 $ 13.04 $ 31.53 $ 67.76 $ 29.00 $ 10.50 $ 3022 $ 4456 $ 40.31 $ 36.42 $ 83.38 $ 8.62 $ 14.86 $ 55.30 $ 17.06 $ 14.36
40 Kuwait $ 39.81 $ 8.43 $ 29.79 $ 25.59 $ 13.00 $ 9.00 $ 6014 $ 7244 $ 38.92 $ 51.78 $ 38.92 $ 7.39 $ 16.52 $ 113.58 $ 17.37 $ 15.40
41 Japan $ 30.18 $ 8.88 $ 31.83 $ 37.64 $ 25.80 $ 17.50 $ 3550 $ 5325 $ 36.06 $ 45.59 $ 44.01 $ 6.16 $ 11.44 $ 80.13 $ 10.56 $ 8.80
42 Singapore $ 24.34 $ 9.97 $ 30.01 $ 37.75 $ 19.00 $ 14.00 $ 6770 $ 9018 $ 25.54 $ 35.49 $ 70.93 $ 13.41 $ 14.80 $ 62.55 $ 13.48 $ 12.77
43 USA $ 36.00 $ 11.20 $ 37.50 $ 73.33 $ 17.50 $ 15.00 $ 7800 $ 9162 $ 37.00 $ 28.00 $ 39.88 $ 8.97 $ 6.94 $ 48.55 $ 5.97 $ 7.95
44 Sweden $ 45.03 $ 11.26 $ 58.96 $ 54.80 $ 29.50 $ 16.00 $ 3625 $ 4943 $ 40.54 $ 38.25 $ 54.81 $ 13.13 $ 15.87 $ 55.95 $ 11.31 $ 8.98
45 Australia $ 38.43 $ 8.89 $ 29.97 $ 38.64 $ 20.10 $ 16.00 $ 4960 $ 6287 $ 33.91 $ 40.52 $ 65.53 $ 12.48 $ 16.18 $ 89.31 $ 14.73 $ 12.89
46 Finland $ 65.18 $ 14.10 $ 63.91 $ 43.97 $ 27.50 $ 14.50 $ 3846 $ 4122 $ 42.80 $ 39.51 $ 74.08 $ 5.43 $ 16.68 $ 62.89 $ 8.23 $ 17.46
47 Denmark $ 80.35 $ 23.32 $ 86.60 $ 67.99 $ 37.50 $ 14.00 $ 3187 $ 4725 $ 15.80 $ 23.88 $ 63.81 $ 20.52 $ 16.32 $ 63.45 $ 15.01 $ 16.06
48 Norway $ 68.20 $ 13.89 $ 65.41 $ 95.04 $ 37.50 $ 15.25 $ 3569 $ 3845 $ 38.63 $ 36.62 $ 53.18 $ 11.81 $ 14.88 $ 60.77 $ 9.92 $ 14.53
49 Switzerland $ 48.70 $ 14.91 $ 49.68 $ 83.97 $ 43.00 $ 15.75 $ 7845 $ 10434 $ 44.56 $ 40.58 $ 67.36 $ 10.06 $ 16.69 $ 57.52 $ 14.23 $ 14.78
50 Venezuela $ 160.85 $ 30.12 $ 159.34 $ 123.96 $ 53.20 $ 17.50 $ 6321 $ 7500 $ 1110 $ 12531 $ 13609 $ 909 $ 1629 $ 13988 $ 989.33 $ 912.51
  Services Cosmetic Procedures Products
# Country Mani-Pedi Eyebrow Wax Brazilian Wax Haircut Women Haircut Men Botox (per unit) Rhinoplasty Breast Augmentation Lipstick Foundation Anti-Aging Cream Hair Dye Mascara Perfume Eyeshadow Nail Polish
San Juan Puerto Rico $ 34.21 $ 10.81 $ 35.54 $ 29.61 $ 17.00 $ 15.25 $ 4309 $ 5265
Miami $ 29.00 $ 9.82 $ 36.70 $ 40.07 $ 23.00 $ 15.00 $ 4987 $ 6008
Los Angeles $ 37.06 $ 11.55 $ 37.78 $ 41.81 $ 24.00 $ 15.00 $ 7488 $ 8796
New York $ 36.24 $ 11.58 $ 39.42 $ 47.03 $ 27.00 $ 15.00 $ 7605 $ 8933
Cities Mani-Pedi Eyebrow Wax Brazilian Wax Haircut Women Haircut Men Botox (per unit) Rhinoplasty Breast Augmentation

Methodology

Final rank = Servicescore + Botoxscore +Plastic Surgeryscore + Productssccore

Where each score is calculated using
:

Scorei = xi - xminxmax - xmin

The results were calculated by researching the average retail cost, including tax, of several in-demand beauty services, cosmetic procedures, and popular beauty products in 50 countries. Product prices were collected from local brick and mortar shops and online retailers, using at least six brands for each product. A full specification list is available below. Beauty service prices were collected using up to five major cities for each country and ten waxing and nail studios or salons per city. Cosmetic procedure prices were collected from at least three clinics per major city in each country. The prices collected represent the full retail prices, not including shipping, from country-wide outlets. The list was ranked by the sum of three categories for each country, with the top-scoring country representing where products and services are most affordable overall. Prices did not include shipping.

Product Specifications: The main three brands by sales in each market as well as the top three international brands were researched, though in some markets the top brands by sales coincide with the top international brands. Names of brands are omitted in order to maintain brand neutrality in the study.

  • Lipstick: long lasting tube standard lip color (3.8-4g)

  • Foundation: oil-free moisturizing foundation (30ml)

  • Hair Dye: women’s permanent at-home dye kit incl. developer, color, and conditioner

  • Mascara: washable volume-enhancing mascara (9-10ml)

  • Anti Aging Cream: overnight anti-aging cream (50ml)
  • 
Perfume: men’s and women’s fragrance (50ml)
  • 
Eye Shadow: mono-color palette (5g)

  • Nail polish: long lasting non-toxic nail lacquer (13.5ml)

All prices accurate on 15 May 2017 with up-to-date exchange rates from Bloomberg Markets.

Top Categories

  • Fragrances
  • Trimmer
  • Facial Care
  • Makeup
  • Hair Care
  • Personal Care

You can also find this data on the next Linio´s pages